Turbine Boardwear sells a lot of snowboarding apparel across the U.S., but it wanted a better way to connect with its target audience. Turbine commissioned Iridesco to design a youth-oriented catalog site for its line of softgoods.
Purposely avoiding the big-air photography that plagues the marketing material of so many snowboarding companies, and aligning Turbine as the apparel company for those seeking the alternative, we delivered a site focused on quirkiness, line-art, and animation.
Services provided: art direction, interactive design, illustration, flash development
